British Gypsum

British Gypsum

British Gypsum, part of the Saint-Gobain group, is the UK’s leading manufacturer of interior lining systems, developing innovative products and services that improve spaces to live, work and play.

British Gypsum has awarded Audacia a contract to develop a bespoke web-based sales support system to automate and increase the operational efficiency of their existing processes. Audacia’s bespoke software platform, integrated with their existing SAP and internal CRM platforms, will be used by sales teams, back-office departments, merchants, subcontractors and senior management to create, approve, manage and track tailored support packages offered to their customers.